Jeff Bezos’ Earth fund has allocated $60 million to improve taste in alternative meats and reduce their cost.
The announcement was made on Tuesday by Jeff Bezos’ fiancée, Lauren Sanchez, who is the vice chair of the Bezos Earth fund saying it is an effort to transform the food industry research advancements in their quality.
Reports say that the allocated fund is set to establish research center, which will work to improve quality and nutrition and reduce cost of manufacturing the fake meat, as well as enhancing the texture and boost flavors through cell biology and engineering innovation.
The Earth Fund was established in 2020 in support of the fight against the climate crisis and to protect nature. Bezos pledged $10 billion to fight climate change and protect the natural world.
Jeff Bezos’ allocates $60 million to improve taste in alternative meats